Top 5 Souvenir Shops in Ghent

1. Au Bon Marché

This is not your typical souvenir shop. Au Bon Marché is the perfect place if you’re searching for a more refined and high-quality gift. It’s an authentic local store that showcases several regional brands, offering a true taste of Belgian craftsmanship.

From the moment we walked in, we fell in love with the warm atmosphere and the friendly staff who make you feel right at home. Our favorite corner is definitely the leather section, where you can find elegant bags, wallets, and accessories made with care and tradition. Each piece feels like it carries a bit of Belgian history.

That said, if you’re on a budget, you’ll still find more affordable options like postcards, magnets, and keychains. Au Bon Marché strikes the perfect balance between luxury and accessibility — and that’s what makes it one of our top picks in Ghent.

2. Toffa

If you love discovering local artists and creative minds, Toffa is an absolute must. This small but fascinating shop brings together the best artisans and designers from the region, each with their own story to tell.

Every day, new creators add their products to the store, often accompanied by a note explaining the idea behind the piece and the background of their brand. This makes every visit to Toffa feel different — and deeply personal.

We love Toffa because it’s the kind of place where you can find unique, tasteful souvenirs that go far beyond the usual fridge magnet. Whether it’s handmade jewelry, ceramics, or small art prints, each item feels like a tiny piece of Ghent’s artistic soul.

3. Chocolaterie Daskalidès

Can you really leave Belgium without tasting authentic Belgian chocolate? We don’t think so. Daskalidès is a traditional chocolaterie that has been delighting visitors since 1931, and it remains one of the city’s best-known spots for chocolate lovers.

Located right in the city center, the shop offers an impressive range of chocolates in all shapes and flavors — from creamy pralines to intense dark truffles. One of the best parts is that you can create your own box, selecting your favorite pieces to take home or gift to someone special.

We always stop by Daskalidès before leaving Ghent; it’s not just a chocolate shop, it’s an experience that connects you with one of Belgium’s most delicious traditions.

4. Aux Merveilleux de Fred

Who says souvenirs can’t be edible? Aux Merveilleux de Fred is one of those places you simply can’t walk past without stopping. It’s a charming traditional bakery that has become our guilty pleasure in Ghent.

You’ll find kramiek (a delicious Belgian sweet bread) and, of course, the famous merveilleux — delicate cream-filled pastries that look as beautiful as they taste. Everything here feels authentic.

The interior is stunning, with a large chandelier hanging above the counter and the bakers working right in front of you. You can enjoy your treat on-site with a hot chocolate or coffee, or take it away and enjoy it by the canal or in one of Ghent’s lovely cafés.

We also love how versatile this place is — perfect for breakfast, a snack, or even as a foodie souvenir to bring home.

5. Paparazzi

Finally, if you’re looking for something a bit more traditional, Paparazzi is the place to go. Located right next to Ghent’s Belfry, this souvenir shop is full of charm and has all the classic options you could expect — postcards, magnets, socks, and keychains at affordable prices.

It might not be the fanciest shop in town, but that’s exactly why we love it. It’s simple, friendly, and the kind of place where you can always find something nice to bring back for friends and family.

Whenever our friends visit Ghent, we always end up here — it’s reliable, fun, and perfectly located for a quick stop after sightseeing. If you’re looking for a budget-friendly souvenir that still captures the spirit of the city, Paparazzi won’t disappoint.